The implementation of bus rapid transit,
like any other rapid transit service, must proceed through the customary
planning and project development process beginning with an Alternatives
Analysis at the end of which a Locally Preferred Alternative is selected.
The next stage in the process consists of Preliminary Engineering
followed by Final Engineering, Construction and then Operations.
However, due to its inherently flexible nature that permits incremental
deployment phasing over time „Ÿ a unique characteristic of BRT „Ÿ bus
rapid transit can undergo additional planning scrutiny to determine
what BRT elements will be included and their deployment sequencing
in phases/stages over time. Of course, after the Alternatives Analysis
portion of the Project Development Process, a parallel operations
planning process usually gets underway that includes designing routes
and stations, setting timetables, scheduling vehicles, and assigning
crews.
The planning, development, and operations activities occur in a
context of stakeholder participation at various organizational levels.
During each stage of the BRT implementation process, questions and
issues will inevitably arise concerning the effects of actions taken
or policy decisions made. These questions and issues need to be considered
and effective arrangements made that address them to successfully
implement a bus rapid transit system.
Bus rapid transit systems will not necessarily experience the same
set of institutional and/or policy issues because each BRT deployment
will be affected by local and regional factors. Moreover, even when
the same issues arise in different settings, there will likely be
local and regional site-specific differences. The importance of identifying
and working out such issues should not be underestimated as they
do contribute to the overall success of implementing bus rapid transit
systems in terms of how transit operations and quality of service
for passengers are enhanced.
It is rarely the case that a transit agency can develop a bus rapid
transit system without the coordination and cooperation of multiple
agencies and often overlapping governmental jurisdictions. Even if
this were possible, there is benefit in seeking the cooperation and
support of other agencies. However, the multi-jurisdictional and/or
multi-stakeholder aspects can make the process of decision-making
and implementation more complex as each stakeholder usually brings
its own philosophies, priorities, and agendas to the table.
When planning for the deployment of bus rapid
transit systems, there are, at a minimum, two distinct types of
stakeholders with primary roles. One is the local and/or regional
transit agency whose interest lies foremost in reducing its own
costs while also enhancing the quality of transportation services
that it delivers to its passengers. The other primary stakeholder
is the local and/or regional highway and traffic department along
the route the transit agency’s
bus runs and this latter stakeholder could include multiple operators
depending on whether the bus runs through multiple political jurisdictions.
Other stakeholders might also include the regional metropolitan planning
organization, the state department of transportation, federal transportation
agencies, e.g., Federal Transit Administration and Federal Highway
Administration, various local public officials and/or decision makers,
and the general public. The significance of these stakeholders’ roles
and influence depends on local and regional conditions encompassing
the bus route/traffic corridor where the bus rapid transit system
is to be implemented.
Typically a transit agency will interface with other government
agencies during regular service discussions however theses interfaces
become more critical with the development of a BRT system; it is
typical for a transit agency to need to coordinate with an organization
it had not worked with prior to the BRT project. These agreements
should set out agency and staff responsibilities giving particular
attention to the clarification of roles. Achieving consensus, let
alone agreement, among all affected stakeholders, whether political
jurisdictions or other transportation organizations may at times
prove to be a challenging and possibly difficult task. To have a
system that works effectively requires the transit agency to achieve
agreement with localities and other agencies on infrastructure, operations,
and assignment of responsibilities. However, the primary objectives
of transit agencies, to provide high-level, high-quality service
for their customers at minimum cost, may conflict with the objectives
of highway and traffic agencies whose performance is often judged
more on enhancing vehicle-moving than people-moving capacity. These
often-competing objectives can complicate the implementation of bus
rapid transit strategies and may require significant coordination
and cooperation if multiple transportation and traffic agencies are
involved.
The number and complexity of the agreements will depend upon the
type of facility and the governmental organization in the area. There
are generally a number of elements of the system that are out of
the control of the transit agency. Cooperation of these agencies
is critical to the successful introduction and operation of a BRT
system. In these cases it is necessary to define and codify these
responsibilities. Inter-governmental agreements will be required
with a number of different agencies covering items such as right
of use (how long, conditions for extension or termination of agreement,
state in which the facility is returned to the appropriate agency,
legal responsibility, watering maintenance of landscaping, maintenance
of running ways, trash collection, graffiti removal, advertising,
enforcement, signal timing, lighting). In some cases local or state
laws may be enacted, repealed or modified to implement various BRT
elements or practices, such as the use of the BRT facility by emergency
service vehicles.
The following examples illustrate a variety of contexts in which
institutional concerns and policy issues may arise:
Introduction of New Technologies
Institutionally, there may be concerns over
the use of new technologies regarding their complexity and reliability.
Moreover, there will need to be coordination on the selection and
implementation of new technologies determining whether or not they
should be selected to meet the needs of multiple stakeholders and
how this could complicate BRT deployment. Insufficient understanding
of the “state of
the art” of technologies and how they can be used in BRT operations
also needs to be recognized and addressed.
Intra-Organizational Adaptation to Implementing Bus Rapid Transit
Institutional issues may arise not only between
organizations such as transit agencies, individual cities and/or
counties, and traffic operators, but also internally within individual
organizations. Concerns over preferences in funding and use of
scarce resources, the delegation of potentially added responsibilities
for staff may result in intra-organizational resistance and morale
issues. Unless there are additional funding sources available,
increased spending on one route will usually mean decreased funding
on others.
Bus rapid transit systems may require additional
resources to support the service offered. Additional operations,
new technologies, retrofitted/new vehicles, and new infrastructure
will likely require training and maintenance. Achieving agreement
on roles and responsibilities may be difficult if employees are
merely required to shoulder additional duties and responsibilities
for BRT without additional compensation or support.
Many agencies will need additional time to
identify and integrate best industry practices for BRT. Even then,
identifying and attempting to accommodate an agency’s departments’ needs
may cause internal discord. As new strategies may affect the duties
of staff, it is vital that they are consulted and strategies are
selected with staff concerns in mind.
The Political Arena
At each stage in the process of implementing
BRT, decision-making stakeholders are involved in a variety of
ways that impact the specific deployment path a particular bus
rapid transit system will take. The decision-makers are by definition
major players in the political arena that govern the local jurisdictions
in which the BRT would operate. The commitment to BRT by such major
players is of crucial importance to its success.
To establish and sustain a high level of interest and commitment
to BRT will likely require a political champion. Whether it is an
individual or organizational entity, a political champion would aid
in coalition building and sustaining interest in BRT when interest
could expand and diminish over time. The strength and capability
of a political champion would help determine if the project can withstand
voices of opposition arising from various quarters, for example,
the local business community or local residents. However, gaining
the support of such championing decision-makers often first requires
proof of the operational and quality-of-service benefits of BRT;
however political support is usually required first to perform the
testing that could result in quantifiable and demonstrable benefits.
Here we encounter the well-known chicken-or-the-egg dilemma. At this
time with already successful bus rapid transit systems implemented
internationally as well as in the U.S., one way out of this dilemma
is to cite BRT benefits arising from these other locations especially
others in U.S. communities with similarities to the site in question
so that valid comparisons may be made.
Public Relations and Marketing
The ultimate success of any new product, no
matter how good its potential may be, depends largely on how information
about it _both benefits and costs _ is communicated. To gain support
for BRT, it needs to be properly “sold” to stakeholders including
bus passengers, employees, motorists, the general public, as well
as decision-makers. However, selling BRT requires setting expectations.
Setting high, yet realistic expectations will be crucial for the
long-term success of the system. Failure to produce what was proposed
could lead to public disappointment and tarnish the sponsoring agency’s
name and reputation, resulting in BRT being untouchable for some
period of time.
One issue that may arise from poorly executed
public relations, marketing, and educational campaigns are motorists’ complaints
and backlash who perceive that transit is getting special, and undeserved,
treatment, causing roadway delays and raise “tax-equity” issues
upon seeing such a system installed for buses, such as with transit
signal priority systems.
It would also be important to educate the public
and passing motorists on new interactions they may have with bus
rapid transit systems. Moreover, the transit agency needs to take
into account its current performance, both actual and perceived
by the public. Before taking on the additional responsibilities
of a BRT, an agency must ensure its current operations are performing
satisfactorily. Otherwise, the agency may face political and public
opposition if it is perceived the agency is overextending itself
beyond its capabilities.
Labor and Human Factors
Transit agencies must consider the effects different aspects of
BRT, such as the use of new technological systems, on its staff,
especially bus drivers and maintenance workers. BRT may raise concerns
over additional work and responsibilities, changing role of drivers,
especially without assurances of additional staff, resources, and/or
pay, use of Automated Vehicle Location (AVL) systems for monitoring
schedule adherence and different responsibilities between BRT and
non-BRT routes.
For example, for collision warning systems
or precision docking systems, bus drivers would have a direct and
likely the closest connection of all agency employees with such
systems implemented as part of a BRT. How would such employees
embrace such new systems? Would it mean any change in the definition
of their job? The specifics of the bus rapid transit system will
determine the extent to which bus drivers need to interact with
the system, that is, how much attention drivers must pay to activate
and/or monitor the system. With everything the bus driver currently
needs to do as part of his/her job, giving the driver additional
tasks related to the operation of a new technology would likely
lead to a preference for either no or only minimal driver interaction.
Drivers may also need to switch between BRT and non-BRT routes and
equipped buses over the course of relatively short time periods,
possibly even the same day. Thus, training for new driving conditions
and situations and the ability to smoothly switch between BRT and
non-BRT routes/vehicles could concern drivers as well as transit
agency management, especially in the instance where drivers have
more than simply minimal interaction with the system.
Planning and Land Use
Large-scale public transportation projects
often influence travel patterns and surrounding land use. Bus rapid
transit, intended to replicate high-level transit service, may
raise concerns over how it fits into a region’s overall transportation plans and how
it will affect local land use. Many BRT projects intend to strengthen
and encourage higher land uses. Project sponsors will need to educate
and address public concerns regarding the potential impacts of BRT
on the physical environment. The public’s fear of change and
the “unknown” often leads to resistance and opposition
toward many such projects. Finally, a BRT system’s inherent
flexibility, may, in fact, be a disadvantage if potential developers
perceive this as a lack of permanence and show reluctance to invest
along BRT corridors.
The Physical Environment
The physical presence of a BRT system may also raise institutional
challenges. Many project areas, especially in older city centers,
may simply lack the physical space to easily accommodate certain
BRT implementation strategies. Bus rapid transit projects may also
find themselves competing with other interests for high value real
estate, which may not only inflate costs, but also complicate institutional
dealings. Thus, availability and acquisition of right-of-way or physical
space may be an issue.
Image is also a strong marketing tool for BRT. While station area
improvements are a popular BRT strategy, these improvements are typically
being inserted into the existing urban design. Organizations may
find it a challenge to reach agreement or consensus to develop station
improvements that promote a strong image, while being acceptable
to numerous local interests.
Authors: Graham Carey and Mark Miller |